Round Barn Rolls Out Winter Village, New Membership Program

Heated igloos, firepits, walking trails among highlights

41
Round Barn Winery’s Winter Village. Photo by Nicole Brown, senior graphic designer for Moersch Hospitality Group

Winter has arrived at Round Barn Estate in Baroda.

Earlier this month, the winery opened its first-ever “Winter Village,” complete with heated igloos, firepits, walking trails and seasonal beverages. The village’s indoor components, including guided tastings and “Shake & Stir” workshops, are being postponed due to the Michigan Department of Health and Human Services’ most recent epidemic order, effective for three weeks starting Nov. 18.

“We’ve always been a four-season venue, but we wanted to make it even better for people to come out and visit us in the winter,” says Sue Veldman, marketing director of Moersch Hospitality Group, which owns Round Barn, Tabor Hill and Free Run Cellars. “With the advent of igloos, which are popping up pretty much all over, we thought, well, this would be the perfect opportunity to bring igloos onto our property, where people can still enjoy our wines and being at the Round Barn, but in a little bit of a different way.”

Groups of six people or fewer can book an igloo in two-hour increments and order from Round Barn’s drink menu, which currently includes cozy seasonal options such as mulled wine and hot chocolate with cream wine. Guests can also order food to be delivered from the nearby Round Barn Public House.

The Winter Village’s firepits are available on a first-come-first-served basis and can seat four people around each.

Guests who want a more active adventure can walk — or bring their own gear to snowshoe or cross-country ski — the Mt. Tabor Trails, which run 3.6 miles through woods and vineyards and connect Round Barn to Tabor Hill.

New Membership Program
Moersch Hospitality Group, which owns Round Barn, Tabor Hill and Free Run Cellars in Southwest Michigan, is rolling out a new membership program Nov. 18.

The program, called Vineyard Premier, costs $99 annually and includes free shipping on orders of three or more bottles, as well as discounted member pricing, which applies to both online and in-person bottle sales at Moersch properties. Members who take advantage of the customizable automatic shipment feature online get an additional discount as well.

“What we were hearing from a lot of people is that they really wanted to pick their own wines,” says Sue Veldman, Moersch’s marketing director. “They wanted to be able to customize their wine shipments, and we thought, well, we can do that.

“We think it’s pretty innovative, and we think that people will really enjoy it.”

Facebook Comments