Nearly $5,000 has been raised a little more than one week into the month-long #MichiganWineMonthChallenge designed to support Michigan hospitality industry workers whose employment has been affected by the COVID-19 pandemic.
The Michigan Restaurant & Lodging Association (MRLA) and Michigan Wine Collaborative launched the #MichiganWineMonthChallenge to coincide with Michigan Wine Month, May 2020.
Continuing all month, the challenge is offering opportunities for individuals to bid on exclusive experiences at select Michigan wineries.
All proceeds from the #MichiganWineMonthChallenge are going to The Michigan Hospitality Industry Employee Relief Fund, created by the MRLA to provide grants to the state’s hospitality industry employees who have been affected by the COVID-19 pandemic.
“We are off to a great start, but the hospitality industry is arguably the hardest impacted during this uncertain time,” says Brian Lillie, director of hospitality operations and distribution at Chateau Chantal and Michigan Wine Collaborative board member. “I would like to see that (nearly $5,000 already donated in the #MichiganWineMonthChallenge) doubled by the end of the month.”
To participate, purchase virtual tickets for $10 each to bid on prize packages of interest. Each ticket equals one entry. The more virtual tickets participants submit, the better the odds of winning. The drawing will take place on the MRLA Facebook page live at 10 a.m. Wednesday, June 3, at facebook.com/theofficialmrla/.
Michigan wineries offering packages for the #MichiganWineMonthChallenge include 2 Lads Winery, Amoritas Vineyards, Black Star Farms, Bonobo Winery, Chateau Chantal, Fenn Valley Vineyards, Hawthorne Vineyards, Left Foot Charley, Love Wines Winery of Ludington, Mawby, Modales Wines, Shady Lane Cellars and St. Julian Winery & Distillery.
Buy virtual tickets online at mrlaef.org/michigan-wine-month-challenge-submission-form.html and view the packages at mrlaef.org/relief-fund/michigan-wine-month-challenge.html.