Lazy Ballerina Gives Back

Wine bottle sales benefit humane society

Lazy Ballerina Winery’s Humane Red and White wines generate $5 for the Humane Society of Southwestern Michigan for each bottle sold. Photo courtesy of Lazy Ballerina Winery

Patrons of Lazy Ballerina Winery in Southwest Michigan can enjoy a bottle of red or white wine while helping the local humane society.

Through November and potentially beyond, the winery is donating $5 from every bottle sold of its Humane Red (semidry, $20) and Humane White (dry, $20) to the Humane Society of Southwestern Michigan, the only no-kill animal shelter in Berrien Country. The local United Federal Credit Union is matching up to $2,500 raised.

Another goal of the fundraiser is to find homes for animals at the shelter, which is why the labels on the wine bottles feature furry friends currently up for adoption. As part of the same initiative, customers can also buy wine bottles for $10 more that have custom labels highlighting their own pet. The wine can be ordered online, but must be picked up in person at the winery’s St. Joseph tasting room.

Aside from being animal lovers, the Lazy Ballerina team members have an additional tie to the humane society: The winery owners bought the organization’s old building last year and turned it into a production and storage facility.

Co-owner Lauren Kniebes thinks now is a particularly good time to help nonprofits since such groups haven’t been able to host their usual fundraising events due to the pandemic.

“That prompted us to kind of get this going,” she says. “We had talked about doing it last year and it just never panned out, but I think right now people are wanting to help in creative ways, and I think people want to do some good for their community while they’re able to, and they know that some of these agencies are struggling more than usual this year. So, we just felt like it was actually a good year to do it.”


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