Cool Is Hot: Rosé All the Way

Check out the ad campaign’s video promoting everyone’s favorite pink wine — with a Michigan spin

Taste Michigan’s Cool Is Hot campaign is promoting the state’s cool-climate wines all month with billboards, social media posts, print ads, and even a radio commercial and videos featuring a custom dance track.

One wine style being showcased is rosé, a staple of many if not most Michigan tasting rooms. Cool-climate rosés pair well with a variety of foods (charcuterie, anyone?) and are perfect for sipping on a warm spring or summer day.

Check out the Cool Is Hot video on rosé:

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