Taste Michigan’s Cool Is Hot campaign is promoting the state’s cool-climate wines all month with billboards, social media posts, print ads, and even a radio commercial and videos featuring a custom dance track.
One wine style being showcased is rosé, a staple of many if not most Michigan tasting rooms. Cool-climate rosés pair well with a variety of foods (charcuterie, anyone?) and are perfect for sipping on a warm spring or summer day.
Check out the Cool Is Hot video on rosé: