Cool Is Hot: Mobile Billboard in Detroit

Catch the Michigan Wine Month messaging during Memorial Day weekend in the city

There’s a lot to do in Detroit during Memorial Day weekend, like dancing at the Movement Music Festival or going to a Tigers game at Comerica Park.

If you’re planning to head to the city for the holiday weekend, keep your eyes open for a Cool Is Hot mobile billboard promoting the state’s cool-climate wines. A vehicle with a Cool Is Hot video playing on both sides will be traveling through downtown, Midtown, and Corktown on Saturday, May 27, and Sunday, May 28.

If you won’t be in Detroit for Memorial Day weekend, you can still check out the video, created by Royal Oak-based ad agency Factory Detroit Inc., here:

Cool Is Hot | Mobile

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